What I have fully, deeply, more resolutely learned today is know your audience and you will know yourself.  Know who you best serve and you will know who you are.  Richard Bolles, in What Color Is Your Parachute? said that you can find your mission in your members; your members being your body and every cell within.  He said that finding your mission is about asking (and I magnificently paraphrase) “Where and when and with whom do I lose myself?”  In other words, find who and how you best serve that gives you that deep sense of fulfillment.

Theologian Frederick Buechner noted that, “vocation is where our greatest passion meets the world’s greatest need.”

While, I have had inklings large and small throughout my career, today was a triumphant clarion call that could not be ignored and this video speaks a bit to it.  Our work is on the front lines (and the visionary top lines that get it)…. we are here to help build true peace, passion and prosperity in every campus, company and community that salivates for it.  We will use education as a force for excellence, growth and change that brings that peace, passion and prosperity.  Nothing less than a Cause going on here, burning deeply; I could not ignore its depth any longer… nor did I wish to any longer.

So, ask yourself or your organization… who do you best serve?  How do you best serve them?  What is your deep motivation in serving them?  From the point of view of strategic development:

• What is the audience and/or situation you best serve?
• How do do best serve the audience or situation?
• How do you best action that service?

Now go do and be that.

Peace, passion and prosperity.

Barry Lewis Green, aka The Unity Guy™

PS  This tune speaks to this calling for me, from my favorite band… Shinedown. … Unity.